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Oliver Buchannon
Namitha Hridin

Helping therapists scale beyond 1:1 sessions with ethical marketing, courses, and automation


Your 90-Day Content Calendar:Built for a Launch

Your 90-Day Content Calendar:Built for a Launch

"Random posting builds followers. Strategic content builds buyers. The difference is knowing your launch date before you write your first post."

Apr 8, 2026

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3 min read

The Sales Page That Doesn’t Feel Like a Sales Page

The Sales Page That Doesn’t Feel Like a Sales Page

"A sales page is not a pitch. It’s an explanation. It answers one question: ‘Is this exactly what I’m looking for?’"

Apr 1, 2026

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3 min read

The Minimal Tech Stack:Keep It Boring

The Minimal Tech Stack:Keep It Boring

"The right tech stack for your first course is boring. It’s whatever tool can take a payment and host a video. That’s it."

Mar 20, 2026

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3 min read

Ethics as a Foundation:The Line That Protects You

Ethics as a Foundation:The Line That Protects You

"Your course is education, not therapy. Giving yourself permission to put on your educator hat is one of the most freeing things you can do."

Mar 19, 2026

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3 min read

Imposter Syndrome, Reframed:Your Proof Stack

Imposter Syndrome, Reframed:Your Proof Stack

"Therapist imposter syndrome isn’t ‘I don’t know enough.’ It’s ‘I’m not sure I have the right to teach this at scale.’"

Mar 19, 2026

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3 min read

The Pre-Sell Strategy:Get Paid Before You Build

The Pre-Sell Strategy:Get Paid Before You Build

"The single biggest mistake in course creation is building the course before selling it."

Mar 19, 2026

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4 min read

Build Your Audience Before You Launch:The Email-First Strategy

Build Your Audience Before You Launch:The Email-First Strategy

"Every course that fails at launch fails at the same place not enough people who already trust you."

Mar 18, 2026

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4 min read

Pricing Without Apology: The Three Therapist Pricing Traps

Pricing Without Apology: The Three Therapist Pricing Traps

"The number you charge is a statement about who your course is for. Price it for the wrong person and you’ll attract exactly the wrong students."

Mar 18, 2026

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4 min read

From Burnout to Blueprint: Designing Your Course Around Your Energy

From Burnout to Blueprint: Designing Your Course Around Your Energy

"The goal isn't to work less. It's to build something that works when you don't."

Mar 18, 2026

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3 min read

Your Sales Page Is Not Your CV

Your Sales Page Is Not Your CV

If previous Issue was about building the course, this issue is about selling it. Writing a sales page is the thing most therapists dread most and the thing that almost every unsuccessful course launch has in common: a page that leads with credentials instead of transformation.

Mar 17, 2026

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7 min read

From Clinical Expertise to Course Income

From Clinical Expertise to Course Income

Welcome back. This issue is about the one framework that separates therapists who launch, from therapists who plan forever. It's called the Minimum Viable Course and it's the only thing that will ever move you from outline to income.

Mar 17, 2026

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6 min read

Your Expertise Is Worth More Than Your Caseload

Your Expertise Is Worth More Than Your Caseload

"You spent years learning how to help people heal. What if that knowledge could reach hundreds - without burning you out to do it?"

Mar 17, 2026

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5 min read

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