The standard advice for building a course audience is: post consistently on social media, publish a weekly newsletter, record YouTube videos, write SEO blog posts. For a therapist running a clinical practice, this schedule is clinically unsustainable. The burnout isn't a willpower problem it's a workflow problem.

Every piece of content you create contains multiple other pieces of content. A 20-minute module recording contains a newsletter, three short-form videos, a LinkedIn post, and two email sequences if you know where to look. The Repurpose Stack is the system for finding them.

The stack starts with your highest-leverage asset: a recorded module, a webinar, or a live Q&A session. Everything else is derived from that recording. You record once and extract seven times each extraction requiring less than 30 minutes of editing work.

1. Newsletter essay: Pull your strongest 3-minute segment. Write 300 words expanding the core idea. Done.

2–4. Short-form clips: Identify three 60-second moments with a clear hook and insight. Reframe as standalone tips.

5. LinkedIn carousel: Convert your main framework into 5–7 slides. Each slide = one sentence from your recording.

6. SEO blog post: Expand your newsletter essay with examples and subheadings. 800–1,200 words. One keyword.

7. Email sequence: 3-part email series: Problem → Framework → CTA. The newsletter essay becomes Email 2.

"I record one module-length teaching session per month. Everything I post for the next four weeks comes from that session. I went from posting 2x/week to 5x/week and spend less time on content."

— Kevin, LCSW

Fill-in-the-blank workflow for turning 1 recording into 7 content pieces

Next week: The Evergreen Sequence - how to set up an automated email system that sells your course while you sleep.