Dive into a collection of past posts and rediscover timeless content.
"A sales page is not a pitch. It’s an explanation. It answers one question: ‘Is this exactly what I’m looking for?’"
Apr 1, 2026
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3 min read
"The right tech stack for your first course is boring. It’s whatever tool can take a payment and host a video. That’s it."
Mar 20, 2026
"Your course is education, not therapy. Giving yourself permission to put on your educator hat is one of the most freeing things you can do."
Mar 19, 2026
"Therapist imposter syndrome isn’t ‘I don’t know enough.’ It’s ‘I’m not sure I have the right to teach this at scale.’"
"The single biggest mistake in course creation is building the course before selling it."
4 min read
